Determining the target market of a company is vital to that company's success. Surveys ask questions ranging from age, gender, income, leisurely activities, interests, likes/dislikes and so on. Those answers can ultimately help a company make their best possible profit by selling what consumer's are interested in.
The VALS segment in our book divides adult consumers into eight different personality types. There are the innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. VALS measures the underlying psychological motivations and resources that many consumers share that predict each group's typical choices as consumers.
The VALS survey labeled me as an experiencer and a striver. This is very true, I absolutely love to try new things and experiencing as much as possible. I also strive for alot of things in life. I strive to make good grades, have great relationships with my friends/family, and be the best person I know how to be. I normally don't take surveys because I never believe the overall outcome of them but this one was 110% right!
On Tuesday my group discussed the the target audience of GNC. I believe a GNC customer is both an experiencer and a striver. They strive for excellence with their personal appearance as well as are always willing to try new things to see if they have a positive outcome.
The VALS segment in our book divides adult consumers into eight different personality types. There are the innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. VALS measures the underlying psychological motivations and resources that many consumers share that predict each group's typical choices as consumers.
The VALS survey labeled me as an experiencer and a striver. This is very true, I absolutely love to try new things and experiencing as much as possible. I also strive for alot of things in life. I strive to make good grades, have great relationships with my friends/family, and be the best person I know how to be. I normally don't take surveys because I never believe the overall outcome of them but this one was 110% right!
On Tuesday my group discussed the the target audience of GNC. I believe a GNC customer is both an experiencer and a striver. They strive for excellence with their personal appearance as well as are always willing to try new things to see if they have a positive outcome.
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