One of my favorite retailers and ultimately the company I would love to work for after graduation is Urban Outfitters. Focusing on "funky" fashion and household products Urban Outfitters was founded in 1970 and is based in Philadelphia, Pennsylvania. Over the years the multi-million dollar brand has evovled from vintage, bohemian, retro, ironically humorous, kitschy apparel and furniture to include luxury brands such as Lacoste, Evisu, True Religion, Diesel and Seven for All Mankind.
I prefer Urban Outfitters over other brands for numerous reasons. They have an uncanning ability to understand the customer and connect with them on an emotional level which I believe is their main reason for success. Urban Outifitters is both compelling, eclective, and distinct with an emphasis on creativity and individuality. Upon first step into a store you instantely feel welcomed with enthusiastic and helpful salespeople not offering some sort of tacky sales pitch but being themselves.
Urban Outfitters is a brand designed for the innovative, creative, and individualistic consumer willing to take chances. Urban Outfitters is not geared towards one specific type of person, whether you are preppy, punk, urban, or just like to mix it all up they offer something for everyone with relatively reasonable prices. Check them out :).
